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Recommendations

Lenght

  • Evidence shows that for a video of 4-5 minutes long, fewer than 40% of your viewers will still be with you at the end- as opposed to 75% for a 1-2 minute video.
  • Create a ‘hook’ in the first 3 seconds in order to keep the viewer engaged.
  • Create a ‘hook’ in the first 3 seconds in order to keep the viewer engaged.
  • Don’t wait until the end of the video for your call to action- especially for longer videos.
  • Get across important information EARLY in the video, before the audience drop off.
  • Break up longer videos into smaller, easily digestible videos.
  • Use a playlist to link these smaller videos together.