Project Description
Virtual Reality, BMC (IBM company), IT Symposium/Xpo, Barcelona, Spain

Place: Barcelona
Venue: Gartner IT Symposium/Xpo
Customer: BMC
Agency: Coact Agency
Services Provided:
- Motion graphics creation
- Screen installation
- Technical support on venue
Objectives
Introduce a visionary VR service for immersive engagement.
Set a new standard for BMC’s presence at the Gartner IT Symposium/Xpo.
Execution
Provided two sets of VR glasses.
Complete video content creation designed for tech-savvy audience.
Transported attendees into an interactive realm where technology, innovation, and BMC’s offerings converged.
Created a dynamic and captivating VR experience.
Results
Undeniable impact with increased foot traffic to the BMC stand.
Unique platform for presenting solutions and expertise.
Elevated BMC’s brand, showcasing a commitment to cutting-edge technology.
Stood out among exhibitors, emphasizing innovation in engagement.
Customer’s Feedback
“The VR experience provided by Virtual On and Coact Agency was a game-changer for our presence at Gartner IT Symposium/Xpo. It not only attracted attendees but left a lasting impression of our leadership in the tech industry.” – [Customer Representative, BMC]




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