Location: Selfridges, London, UK
Venue: Artisan du Chocolat Store
Customer: Artisan du Chocolat
Agency: Virtual On
Services Provided:

• Transparent Display
• Installation

Objectives
Artisan du Chocolat aimed to elevate their in-store presentation during the busy Christmas season by introducing an innovative visual element that would align with their brand’s refined image. The goal was to draw attention, enhance customer engagement, and highlight the artistry behind their chocolate creations in a fresh and modern way.

Execution
To help realise this vision, Virtual On supplied a Transparent Display that was seamlessly integrated into the store’s layout at Selfridges. The transparent screen allowed Artisan du Chocolat’s luxurious products to remain visible while simultaneously displaying brand-curated video content directly in front of them.

The video content, provided by the customer, showcased exquisite chocolate creations, rich textures, and detailed craftsmanship, creating a visual interplay between the digital presentation and the physical products behind the screen. The result was a captivating, layered display that captured the attention of shoppers and passersby.

Results
The installation proved to be an eye-catching addition that brought an element of surprise and sophistication to the store’s festive presentation. Customers were drawn to the animated display, which subtly elevated the perception of the brand while enhancing the shopping atmosphere. Artisan du Chocolat successfully blended tradition with technology, offering a memorable experience during one of the busiest retail periods of the year.

Customer’s Feedback
“A wonderful enhancement to our Christmas display. The transparent screen allowed us to showcase our chocolates in a completely new light—elegant, engaging, and memorable.”