Location: Las Vegas, USA
Venue: CinemaCon 2026
Customer: Sony Entertainment
Agency: 1983 Creative
Services Provided: 

• Holographic Stage supply and integration
• Telepresence and Hologram on Stage
• On-site technical support

Objectives

The collaboration aimed to deliver a high-impact appearance by actor Tom Holland during Moviecom in Las Vegas. As the actor was physically located in London, the goal was to create a seamless and engaging remote presence using , maintaining the excitement and exclusivity expected from a major film industry event.

Execution

A custom holographic screen solution was deployed to enable a life-sized, realistic projection of Tom Holland on stage. The system was carefully calibrated to integrate with the venue’s lighting and stage design, ensuring optimal visibility and depth. The content was adapted specifically for holographic display, allowing the actor’s presence to feel natural and immersive despite the geographical distance.

Results

The holographic appearance successfully bridged the gap between London and Las Vegas, delivering a memorable and innovative moment for the audience. The activation highlighted how holographic technology can expand the possibilities of live events, enabling global talent participation without physical travel while preserving impact and engagement.

Customer’s Feedback

“The holographic appearance of Tom Holland was a standout moment of the event. The execution was seamless, and the technology allowed us to create a truly engaging experience for the audience despite the distance. A highly innovative solution delivered with precision.”