Location: Michigan, USA
Venue: Tech Expo Center, Detroit
Customer: Hummel
Agency:  Innovative Tech Solutions Inc.

Services Provided:

• Concept Design
• Holographic Hardware Supply
• Touchscreen Integration
• Content Development
• Installation & Technical Support

Objectives
To create an immersive and interactive exhibition experience that draws in visitors and increases engagement time using next-generation holographic displays with touch functionality.

Execution
Virtual On developed and deployed a set of interactive holographic displays tailored to the client’s needs. Each unit featured built-in touchscreen technology, allowing users to select different video clips and explore product options dynamically. The content showcased a variety of tech solutions offered by the client, giving the audience a choice-based journey through the company’s offerings. The setup was designed to encourage curiosity, increase booth dwell time, and foster memorable engagement.

Results
The interactive experience was a standout feature at the event. Visitor interaction time increased by over 40% compared to the previous year’s setup. The display attracted more foot traffic, with many attendees sharing their experience on social media, organically expanding brand visibility. Client feedback indicated a noticeable uptick in qualified leads and overall interest.

Customer’s Feedback
“We were blown away by the level of innovation and support from Virtual On. The interactive holographic displays became the centerpiece of our booth and sparked meaningful conversations with potential clients. We couldn’t have asked for a better partner.”