Location: Montevideo, Uruguay
- AR Screen
- Camera and sensors
- Video Animation
The objective was to provide fans with an immersive and interactive experience using Augmented Reality (AR) technology, allowing them to engage directly with their favourite prehistoric creatures from the Jurassic World universe.
Virtual On, in collaboration with the dedicated team, seamlessly integrated AR technology to create an immersive adventure for Jurassic World fans. Through the Interactive Augmented Reality Experience, users can step into a virtual realm where dinosaurs roam freely, mirroring the experiences of the film’s characters. The incorporation of AR technology elevates the viewing experience, enabling fans to become active participants in the Jurassic World universe.
The result is an extraordinary adventure that blurs the boundaries between fiction and reality. By merging the virtual and real worlds, Virtual On and the dedicated team have crafted a mesmerizing experience that transports fans to a world where dinosaurs once again roam the Earth. As Jurassic World: Dominion graces the silver screen, audiences worldwide can embark on an unforgettable journey, thanks to the collaborative efforts of Virtual On and Augmented Reality technology.
The success of the immersive and interactive AR experience suggests that it effectively achieved its objective of captivating and enthralling Jurassic World fans.