Location: UK

Venue:  Social Media Platforms / Online Campaign

Customer:  Honda

Agency:  DigitasLBi

Services Provided: Holographic Display (Pyramid) & Video Content Production

Objectives
Captivate a digital audience through an innovative social media campaign, combining cutting-edge technology with visually engaging storytelling to promote the new Honda Civic and its features.

Execution
Virtual On was commissioned to deliver a Holographic Display Pyramid and produce five visually stunning video clips for the Civic Live Challenge campaign. The videos showcased captivating transformation effects, where flowing sand formed a fully sculpted car made of sand, which then seamlessly transitioned into a bold red Honda Civic. Each clip introduced a new challenge for users, enhancing engagement and curiosity across social platforms.

Results
The campaign generated strong engagement and visibility across various digital channels. The fusion of creative storytelling and holographic display technology helped the Civic Live Challenge stand out in a competitive digital landscape, leaving a lasting impression on viewers.

Customer’s Feedback
“The combination of immersive visuals and innovative technology made the Civic Live Challenge an unforgettable experience for our audience. Virtual On delivered outstanding results, both in quality and creativity.”

Virtual On has provided a cutting-edge Holographic Display and captivating video content for an exciting social media campaign known as the Civic Live Challenge. Collaborating with DigitasLBi, a renowned marketing agency, we were entrusted with the task of supplying a Holographic Projector Pyramid and creating five visually stunning clips.

In this campaign, the videos showcase mesmerizing transitioning effects, where sand emerges and gracefully transforms into a magnificent car made entirely of sand. As the sand car fades away, a vibrant red Honda Civic takes its place, introducing viewers to the various challenges presented in the campaign.

To fully experience the immersive and engaging nature of this campaign, we invite you to explore the complete set of clips and immerse yourself in the  #CivicLiveChallenge. Witness the seamless blend of technology and creativity as Virtual On continues to deliver ground-breaking solutions that captivate audiences and leave a lasting impression.