Location: New Orleans, USA
Venue: The Ritz-Carlton, New Orleans
Customer: NielsenIQ
Agency: Virtual On Ltd.
Services Provided:

• Concept development and creative direction
• On-site filming and hologram production
• Holographic projection setup and calibration
• Technical support and testing

Objectives

The collaboration with NielsenIQ at the prestigious Ritz-Carlton in New Orleans aimed to create a high-impact visual moment for a corporate event. The goal was to bring innovation to the stage through holographic projection, delivering a presentation that reflected NielsenIQ’s forward-thinking brand identity.

Execution

Virtual On developed a custom Holographic Stage Projection combining cinematic filming and holographic technology. The video was shot and produced directly at the Ritz-Carlton, designed to align seamlessly with the real stage setup. The resulting 3D hologram recreated the speaker’s presence with remarkable realism and depth, providing a sense of live interaction on stage.

Results

The project demonstrated how holographic visuals can elevate corporate communication by blending storytelling with immersive technology. The holographic projection served as a striking visual centrepiece that captured attention and reinforced NielsenIQ’s image as a company that embraces innovation and digital transformation.

Customer’s Feedback

“The holographic stage projection provided a visually stunning experience that truly reflected NielsenIQ’s innovative mindset. Virtual On’s creative and technical expertise helped bring our vision to life, offering a memorable addition to our corporate event.”