Location: Bangkok, Thailand
Venue: BITEC, Bangkok
Customer: Armstrong Fluid Technology
Agency: Virtual On Ltd.
Event: Gastech 2026
Services Provided:

• 100cm Holographic LED Fan supply
• Custom stand design and production
• On-site installation and technical setup
• Custom 3D video content production
• Technical support and calibration

Objectives

The collaboration with Armstrong Fluid Technology at Gastech 2026 in Bangkok aimed to create a striking visual attraction for the launch and presentation of a new product.

The objective was to draw visitors towards the stand from the exhibition floor and create a genuine “stop and wonder” moment, using holographic technology to present the product in a way that would immediately capture attention and encourage visitors to stop, look and engage.

Execution

Virtual On supplied and installed a 100cm Holographic LED Fan, integrated into a custom-designed stand and combined with bespoke 3D video content created specifically to showcase Armstrong’s new product.

The content was carefully produced to take advantage of the holographic effect, creating a convincing sense of depth and three-dimensionality. The combination of the floating visual effect, product-focused animation and carefully designed content made the product appear to occupy real space, creating an eye-catching centrepiece on the exhibition stand.

Virtual On also handled the complete installation, calibration and technical setup at BITEC, ensuring the system was ready for the exhibition and performed consistently throughout the event.

Results

The installation immediately attracted attention from visitors, achieving its primary objective of creating a “stop and wonder” experience.

The realistic 3D effect encouraged visitors to stop and look at the product, creating a natural point of engagement around the Armstrong stand. The holographic presentation transformed a conventional product video into a much more memorable visual experience, helping the new product stand out in a busy exhibition environment.

Armstrong was highly satisfied with the result and expressed interest in using the same holographic approach across future exhibitions and trade shows where the company exhibits.

Customer’s Feedback

“The holographic effect and the way the video was created produced such a convincing 3D sensation that visitors would literally stop to look at it. It created exactly the kind of ‘stop and wonder’ effect we wanted. We were very happy to have it at the show and would like to use this approach across all the shows where we exhibit.”