Location: Farnborough, United Kingdom
Venue: Farnborough International Airshow
Customer: Armstrong (Aerospace Industry)

Services Provided:

• Holographic Display hire
• Custom stand with printed magnetic skin
• Graphic design
• Delivery, setup, and collection

Objectives
Armstrong, a leading name in the aerospace industry, aimed to create a memorable and visually engaging presence at the prestigious Farnborough International Airshow. The objective was to stand out among competitors by integrating advanced display technology that would reflect the company’s innovative spirit and captivate the attention of attendees.

Execution
To achieve this, Armstrong collaborated with Virtual On to incorporate a holographic display at their Arlington stand. The setup featured a custom stand with printed magnetic skins designed specifically for the event, complementing the display and reinforcing brand identity.

The holographic display projected three-dimensional visuals that appeared to float in mid-air, drawing immediate interest from passersby. Through immersive content, Armstrong was able to present their complex aerospace products and services in a visually stunning and easily digestible format, enhancing audience engagement and curiosity.

Results
The addition of the holographic display transformed Armstrong’s booth into a highlight of the airshow. Visitors were consistently drawn in by the futuristic visuals and stayed to learn more about the company’s offerings. The display generated a buzz that not only increased foot traffic but also elevated Armstrong’s image as a forward-thinking and technologically advanced brand.

Positive feedback poured in from both industry professionals and general attendees, affirming the effectiveness of the installation in delivering a standout experience.

Customer’s Feedback
Armstrong expressed great satisfaction with the outcome, noting how the holographic display helped distinguish their presence at the airshow. The engaging visual presentation proved to be a powerful storytelling tool and positioned them as leaders in aerospace innovation. The collaboration with Virtual On successfully delivered an unforgettable exhibition experience.