Location: Birmingham, United Kingdom
Customer: Spectrum Brands
Agency: Virtual On

Products and Services Supplied:

• Holographic Display
• Stand
• Interactive Touch Screen
• Video Content Production

Objectives
Virtual On was tasked with showcasing the innovative FURflex system collection for dogs at the prestigious Crufts Dog Show 2017, held at the NEC Birmingham. The goal was to create an immersive and engaging experience for visitors, combining cutting-edge holographic technology with interactive touch functionality to allow attendees to explore the versatile features of the FURflex system in a captivating way.

Execution
We provided a state-of-the-art Holographic Display coupled with an interactive touch screen, which enabled visitors to engage with the content and learn about the FURflex system’s features firsthand. In addition to the display, Virtual On developed dynamic video content that highlighted the benefits of the FURflex system. This innovative presentation captured the attention of attendees, allowing them to interact with the display and explore the product’s functionalities through an intuitive touchscreen interface.

Results
The combination of the holographic display and interactive touch screen made the FURflex system a standout attraction at the Crufts Dog Show. Visitors were drawn in by the immersive experience, which effectively showcased the product’s features in an engaging and interactive format. The success of the display helped generate significant attention for the FURflex collection and left a lasting impression on the audience.

Customer’s Feedback
“The holographic display with the interactive touch screen was a showstopper at Crufts. Virtual On’s ability to bring our product to life through such an innovative and engaging display exceeded our expectations. The experience captivated attendees and showcased our FURflex system in a truly unique way. We’re thrilled with the results and look forward to working with Virtual On again in the future.”