Location: Paris, France & London, UK
Venue: Simultaneous Launch Events
Customer: Adidas, in collaboration with 032c
Agency: Virtual On
Services Provided:

• Holographic LED Display
• Metal Stand
• Video Modelling
• Video Animation
• Installation in Paris & London

Objectives
The primary goal was to create a dynamic and captivating experience to showcase the new Adidas by 032c GSG 9 boots in a way that emphasized their unique design and innovative style. Virtual On’s mission was to seamlessly unveil the boots in two major cities—Paris and London—simultaneously, offering an immersive and visually stunning presentation that highlighted the craftsmanship and cultural significance behind the boots.

Execution
Leveraging the product images provided by 032c, our team digitally replicated the Adidas boots to create a holographic LED fan display. This allowed us to present the boots in a mesmerizing rotating effect that appeared to be floating in mid-air. The process involved video modelling and animation to capture the intricate details of the boots, ensuring that every angle was perfectly showcased. This cutting-edge holographic display created an enchanting visual experience that highlighted the boots’ grey suede material and reflective 3M accents, inspired by Berlin’s countercultural history.

We carefully managed the entire project, from creating the video content to ensuring flawless installation in both Paris and London. Our team ensured that both installations ran smoothly, delivering a consistent and memorable experience for audiences in both cities.

Results
The launch events were a tremendous success, drawing attention from fashion enthusiasts, influencers, and the media alike. The holographic display captured the essence of the GSG 9 boots, emphasizing their unique design while offering a futuristic and artistic way of presenting product details. The innovative use of holographic technology made the boots the focal point of the events, sparking conversation and admiration.

Customer’s Feedback
“Virtual On’s expertise in creating immersive experiences truly brought our Adidas boots to life. The holographic display was an incredible way to showcase the product’s details, and the installations in Paris and London made the launch events unforgettable. It was a pleasure collaborating with the Virtual On team.”