Project Description

Hologram 3D Projection for 032c in CIFF Paris and Dover Street Market in London

Hologram 3D Projection

In June this year, 032c in partnership with Adidas, launched a new model of boots that was presented simultaneously in Paris and London. Starting with pictures from the product, Virtual On’s video creation team, modeled a digital replica of the boots, which made us able to animate and displayed them in a Holographic LED Fan.

The installation of 032c adidas boot collection, required two displays, in two different cities at the same time. One unit was installed in Paris and the second one in London, Virtual On was in charge not only for the video content, but also in charge of doing the setup in both places.
Available in grey suede and highlighted with flashes of reflective 3M, the adidas by 032c GSG 9 combines Berlin’s anti-institutional history with the city’s brutalist post-war architecture: former bunkers that were transformed into recesses of freedom after the fall of the Wall, where sweaty ravers stress-tested their repurposed combat pants and work boots.

The first steps of this process was to take pictures from every single angle in order to be able to create the effect of the boot rotating showing every detail. The final product was the creation of an illusion of the boot rotating in different angles looking like it was floating in the air.

Services Provided

  • Holographic LED Display

  • Metal Stand

  • Video Modelling

  • Video Animation

  • Installation in Paris & London

Main markets

London                              Cambridge                                 Croydon                            Birmingham                         Bristol

Leeds                                 Liverpool                                  Manchester                       Nottingham                         Sheffield

Southampton                   Norwich                                     Reading                              Swanley                                Cardiff

Brighton                            Nottingham                              Southampton                    Edinburgh                            Glasgow

New York                                                                                             California, Los Angeles

California, San Diego                                                                          California, San Francisco

Illinois, Chicago                                                                                  Arizona, Phoenix

Pennsylvania, Philadelphia                                                                 Florida, Miami

Massachusetts, Boston                                                                        New Jersey, New Jersey

Texas, Austin                                                                                       Texas, Dallas

Texas, Huston                                                                                       Virginia

Bavaria, München (Munich)

Brandenburg, (Berlin)

Baden-Württemberg , (Stuttgart)

North Rhine-Westphalia

Hamburg

Barcelona

Madrid

Valencia

Rome

Milano, (Milan)

Napoli, (Naples)

Paris

Lyon

Amsterdam

Rotterdam

Minsk

Antwerp

Brussels

Abu Dhabi

Dubai

Riyadh

Makkah

Dublin

Lisbon

Porto