Location: Central London, UKClient: Disney UK & Ireland
Project: Product Launch Showcase for Star Wars Swarovski & S.T. DuPont Collection
Agency: Virtual On
Products and Services Supplied:

• 2 Holographic Displays
• 2 Display Stands
• 1Kg Levitation Display
• Custom Video Content

Objectives
To create a visually impactful installation to support the exclusive unveiling of Swarovski’s Star Wars crystal figurine collection and S.T. DuPont’s TIE Fighter™ writing instrument. The goal was to enhance the atmosphere of the launch event and draw attention to the high-end products using futuristic display technology aligned with the Star Wars theme.

Execution
Virtual On provided a full display solution combining holography and levitation technology. Iconic Star Wars characters like C-3PO, R2-D2, and BB-8 were presented in holographic form, while the Imperial Death Trooper mask took center stage in a dedicated holographic display. A Disney R2-D2 toy was featured in our 1Kg levitation platform, adding a dynamic, floating visual element to the exhibit.

Custom video content was developed to enhance the holographic visuals and tell the story of the products in an engaging way. All elements were seamlessly integrated into the event space, complementing the premium aesthetic of the venue and the Star Wars brand identity.

Results
The displays became a central point of interest at the event, attracting attention and admiration from guests and media alike. The immersive nature of the holographic and levitating visuals reinforced the sci-fi atmosphere of the Star Wars brand and created a memorable, premium experience that aligned perfectly with the luxury nature of the Swarovski and DuPont pieces.