Location: United Kingdom
Event: “The Future is Now” – Anniversary Celebration of Back to the Future
Customer: PepsiCo

Products and Services Supplied:

• Holographic Screen
• Holographic Display Box
• Levitation Display
• Transparent LCD Screen Display
• Augmented Reality Video Content
• Holographic Video Content
• Real-Time Holographic Capture & Projection
• Projector
• Delivery, Setup and Collection

Objectives
To commemorate the anniversary of the iconic film Back to the Future, Pepsi envisioned an immersive, cinematic experience that would transport attendees to the world of the movie while showcasing cutting-edge technologies that echo the film’s futuristic themes. Virtual On was selected to deliver a suite of visual display solutions to help bring this vision to life.

Execution
Virtual On provided a comprehensive lineup of innovative technologies, strategically installed across various stands:

• A Holographic Display Box presented captivating holographic visuals themed around Back to the Future, creating a magical centerpiece.
• A Transparent LCD Screen blended dynamic visual content with physical objects, providing layered storytelling without blocking the background view.
• Augmented Reality video content allowed visitors to interact with digital overlays via mobile devices, unlocking exclusive experiences from the Back to the Future universe.
• Levitation Displays were used to present floating products in mid-air, rotating gracefully to offer a 360° view — a nod to futuristic tech seen in the movie.
• Real-Time Holographic Projection and Capture created live interactions between attendees and virtual elements, including the spectacular Floating Hoverboard, which appeared to glide in mid-air through holographic projection and precise alignment.

Each piece of technology was carefully integrated to evoke the film’s essence while delivering an unforgettable experience in the present.

Results
The event was a major success, drawing admiration for its creativity and immersive design. Attendees were thoroughly engaged by the seamless blend of nostalgia and innovation, while the Floating Hoverboard became one of the most talked-about features of the event. Virtual On’s displays helped solidify Pepsi’s position as a forward-thinking brand capable of bridging cinematic fantasy and real-world tech.

Client Feedback
Pepsi and the event organizers praised Virtual On for its innovation, reliability, and the wow-factor delivered across all installations. The event was hailed as a benchmark in themed brand experiences, with technology playing a starring role in making the future feel real.