Back to the Future, PEPSI Event, Montevideo

To celebrate the anniversary of the iconic movie “Back to the Future,” Pepsi organized a thrilling event called “The Future is Now.” This immersive experience transported attendees back in time, recreating the film’s captivating atmosphere. At each stand, a multitude of displays and videos were strategically placed, meticulously designed to evoke specific moments from the movie. Among the array of cutting-edge technologies showcased, Virtual On had the honour of providing an impressive line-up of innovative solutions.

First and foremost, our team supplied a state-of-the-art Holographic Display , which showcased captivating Holographic Video Content. This display brought the movie’s futuristic elements to life, mesmerizing the audience with its stunning visuals. The holographic projections perfectly captured the essence of “Back to the Future,” adding an element of magic and wonder to the event.

In addition, Virtual On introduced the Transparent LCD Screen Display, a transparent screen that seamlessly integrated with the surrounding environment. This unique technology allowed the event organizers to showcase dynamic content while maintaining a clear view of the products and exhibits behind the screen. The combination of transparency and high-resolution visuals created an engaging and immersive experience for the attendees.

Furthermore, our team provided Augmented Reality video content, enabling visitors to interact with virtual elements overlaid onto the real world. This cutting-edge technology bridged the gap between reality and imagination, allowing participants to engage with the “Back to the Future” universe in a whole new way. By simply using their mobile devices or tablets, attendees could unlock hidden content and enjoy an enhanced and interactive experience.

The event also featured Virtual On’s Levitation Displays which added a touch of futuristic elegance and intrigue. These levitating displays showcased products and objects in mid-air, defying gravity and capturing the attention of onlookers. The seamless rotation of the levitating items provided a 360-degree view, allowing visitors to appreciate every detail from all angles.

Last but not least, Virtual On introduced Holographic Screens with real-time capture and projection capabilities. These screens allowed for dynamic and interactive presentations, enabling live interactions between performers and virtual elements. In the case of the “Back to the Future” anniversary event, one of the highlights was the Floating Hoverboard, which appeared to defy gravity and glide effortlessly through the air. The combination of live action and holographic projection created a truly immersive and unforgettable experience for all attendees.

The collaboration between Pepsi and Virtual On resulted in an extraordinary event that perfectly captured the spirit of “Back to the Future.” By utilizing our advanced technologies, including Holographic Displays, Transparent LCD Screens, Augmented Reality, Levitation Displays, and Holographic Screens with real-time capabilities, we created a multisensory journey that transported visitors to a world where the future was now.