Location: Kibón, Montevideo, Uruguay
Venue: Art Exhibition Space
Customer: Laboratorios AbbVie
Agency: Hoop
Services Provided:

• Augmented Reality Video Content
• Android-Based Tablets

Objectives
Laboratorios AbbVie aimed to elevate their art exhibition in Montevideo by integrating Augmented Reality (AR) technology to provide a more immersive and meaningful visitor experience. The goal was to use AR to enhance the emotional impact of the artworks and communicate AbbVie’s core values in healthcare, innovation, and human connection.

Execution
Hosted at the iconic Kibón venue, the exhibition featured Android tablets that visitors could use to explore additional digital layers superimposed over the artwork. By simply pointing the tablets at selected pieces, guests could view animated content, informative videos, and interactive elements that enriched their understanding of each work.

Virtual On developed the custom AR content in close collaboration with AbbVie, ensuring that each digital layer added value and resonated with the themes of wellbeing, science, and empathy.

Results
The integration of AR technology transformed the traditional exhibition format into a multisensory experience. Attendees engaged deeply with the content, appreciating the blend of innovation and artistic expression. The event successfully showcased how AR can be used not only as a marketing tool but as a meaningful storytelling medium.

Customer’s Feedback
“A stunning and emotional experience. The AR layer brought the artworks to life and helped us share our mission in a powerful, contemporary way.”