Location: United States
Venue: Retail Technology Showcase
Customer: Confidential
Agency: Virtual On

Services Provided:

• Augmented Reality (AR) Mirror Development
• Real-time Outfit Simulation
• Freestanding Display Design
• Smartphone Integration
• Data Collection & Analytics
• On-site Installation and Testing

Objectives
To design and deploy an Augmented Reality fashion mirror that would enhance the customer shopping experience by allowing real-time virtual try-ons. The project aimed to introduce a tech-forward solution that offered both interactive entertainment and valuable retail data insights, merging innovation with fashion retail.

Execution
Virtual On developed a fully interactive freestanding AR mirror that enabled users to browse, select, and try on clothing virtually without the need to physically change outfits. The mirror included smartphone connectivity to allow users to save looks and share options, while simultaneously collecting data on user preferences and behavioral trends. The sleek design, intuitive interface, and immersive experience made the unit a standout attraction.

Results
The Augmented Reality fashion mirror delivered a next-level retail solution that impressed customers and stakeholders alike. It not only enhanced engagement on the shop floor but also provided retailers with key insights to optimize marketing strategies and improve the customer journey. The experience demonstrated how technology and fashion can merge to create more dynamic, efficient, and personalized shopping experiences.

Customer’s Feedback
“Our clients were amazed by the innovation and ease of use. Virtual On’s mirror allowed shoppers to connect with the brand in a fresh and exciting way while offering retailers valuable data. A true win-win solution.”