An Anamorphic video was presented at the end of the opening ceremony of the Siemens campus in Zug, Switzerland.
Nestled in the picturesque Swiss town of Zug, Siemens recently celebrated the grand opening of its cutting-edge campus. This momentous occasion was marked by an innovative and captivating Anamorphic video that left attendees in awe and set the tone for a future brimming with technological marvels.
The Siemens campus in Zug is a testament to the company’s commitment to innovation, sustainability, and progress. With its sleek architecture and state-of-the-art facilities, it stands as a beacon of Siemens’ dedication to shaping a brighter future. To commemorate this milestone, Siemens sought to employ a creative and artistic approach by using Motion graphics, that would not only dazzle the audience but also mirror the company’s core values.
The brainchild of talented artists and technicians, the Anamorphic video was a central highlight of the opening ceremony. Anamorphism, a technique that distorts an image or perspective so that it only appears correctly when viewed from a specific angle, was chosen to convey a powerful message: Sometimes, innovation requires us to look at things from a different perspective.