Location: Hipódromo Nacional de Maroñas, Uruguay
Venue: Horse Racing Track
Customer: Confidential
Agency: Virtual On
Services Provided:

• 360º Filming
• 3D Virtual Reality Experience
• On-site Production
• VR Environment Development
• Post-Production
• Immersive Audio Integration

Objectives
To develop a fully immersive 3D Virtual Reality experience that captures the thrill and intensity of live horse racing. The aim was to create a virtual journey that enables viewers to step into the heart of the race, feel the energy of the track, and experience it from a unique, first-person perspective.

Execution
Our team worked on-site at the iconic Hipódromo Nacional de Maroñas, utilizing high-end 360º and VR filming techniques to produce an engaging and hyper-realistic experience. Every visual and audio element was crafted with precision to replicate the atmosphere of a real race day. From the sound of hooves on the track to the cheering of the crowd, no detail was overlooked.

Results
The VR experience provided a groundbreaking way for users to connect with the event like never before. It has since become a key demo piece illustrating the impact of immersive storytelling for the sports and entertainment industries. The level of realism and emotional engagement it generated set a new benchmark for virtual experiences in the region.

Customer’s Feedback
“The final result exceeded all expectations—our guests truly felt like they were in the middle of the action. It’s an experience they won’t forget.”