Interactive Augmented Reality Experience (AR marketing) for Events
With the 3D Augmented Reality experience, an attractive and unique experience can be created by mixing a real environment with a digital one. This is one of the best and cost effective solution to engage and teach from a single person to a large group of people. The main characteristic of the Interactive Augmented Reality Experience is how digital components can be blended with the perception of the real world. It also allows the user’s real world information and surroundings to become interactive and manipulated digitally.
The virtual interactive entertainment centre or the Augmented Reality experience, is controlled via motion sensors and a camera plays the video of the surroundings displaying it on the LCD/LED screen. A PC connected to a motion sensor creates real time animations and adds them to the displayed image. As a result, with the Augmented Reality experience, users can interact, learn, explore and touch the untouchable with a many photo-realistic characters.
Interactive Augmented Reality Experience is being used more and more in entertainment, education and advertising events. Due to the wide variety of content, you can give to the audience a new and unforgettable experience, attracting and engaging them individually or in groups. Nowadays, the Interactive Augmented Reality Experience is an innovative tool to mix the real world with the digital world, allowing users to explore by touching and also be immersed with their favourite characters in real time.
Main Features
Who can benefit from our Interactive Augmented Reality Experience?
Interactive Augmented Reality Experience is an engaging entertainment for different places such entertainment centres and parks, kindergartens, malls or shopping centres. It is a new and fun way to attract the audience and let them have fun during a promotional event organised for audiences of all ages. With the Augmented Reality Display, you can give the chance to choose a favourite character, animal or environment, so it is highly recommended for environments with children and young people. This amazing Augmented Reality Experiences can also be used to recreate past events or to show how things were in the past or how they can be in the future. Providing an experiential events will give your customers a unique experience.
LCD or LED Screen from 55″ to the size you want
3D Virtual Reality Interactive experience can be used with any size screen, indoor and outdoor digital signage or temporary LED/LCD screen or projection system. It is a custom made with an adaptable shape, what makes it available to be used in different type of events, public areas, retail or museums. It is the perfect solution to give an educational and unforgettable experience to everybody. The system used motion sensors and cameras to control the images and video displayed on the screens. In this way, users can feel totally immerse on the environment and feel a real interaction with it or with the characters. The use of AR marketing (augmented reality marketing) is used more and more, creating marketing ideas for events and a great way to involve the audience!
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In the realm of immersive technologies, XR, or Cross Reality, is a term that encompasses various immersive realities, including Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR). The ‘X’ in XR functions like a variable in mathematics, representing a broad range of possibilities within this immersive spectrum.
Virtual Reality (VR) refers to a fully immersive digital experience where users are transported to a completely virtual environment. With VR, users wear headsets that block out the physical world and provide a simulated reality, allowing for a deep sense of presence in a computer-generated environment.
Augmented Reality (AR), on the other hand, overlays virtual content onto the real world, enhancing the user’s perception of reality.
Mixed Reality (MR) represents a spectrum that lies between the virtual and real worlds. MR combines elements of both VR and AR, allowing for a more dynamic and interactive experience. In MR, virtual content is not only overlaid onto the real world but also interacts with and responds to the physical environment in real-time.
Some of the features of AR are that the objects in the real world are suitable through computer-generated information, sometimes across more than one sensory modality such us visual or auditory.
There are different types of augmented reality, for example, Marker-based AR which uses markers to trigger an augmented experience. Marker-less AR which is more versatile than marker-based AR as it allows the user to decide where to put the virtual object.
While VR is more impressive, AR offers more freedom for the user, and more possibilities for entrepreneurs because it does no longer need to be a head-mounted display.
Augmented Reality uses existing reality and physical objects to set off computer-generated enhancements over the top of reality, in actual time. Essentially, AR is a technological know-how that lays computer-generated images over a user’s view of the actual world. These photos usually take shape as 3D models, videos and information.
Augmented Reality or “AR” adds digital content into a live camera feed, making that digital content looks as if it is part of the physical world around you. In practice, this should be whatever from making your face seem like a giraffe to overlaying digital instructions onto the physical streets around you.
Augmented Reality uses your device to mix digital content material in the real world. Unlike virtual reality (VR), you won’t need any headsets, goggles, or different greater equipment. Instead, all you need is your device’s digital camera and an AR app. To use Google Play Services for AR, you need an Android gadget with a Google Account.
Examples of Augmented Reality experiences include Snapchat lenses and Pokemon Go. Virtual Reality often abbreviated as “VR” implies a whole immersion experience that shuts out the physical world
Augmented Reality often abbreviated as “AR” is the real-time use of information in the form of text, graphics, audio, and different virtual enhancements built-in with real-world objects.
When we talk about AR, we are referring to technological know-how that overlays records and virtual objects in real-world scenes in real-time. It makes use of the current environment and provides statistics to it to make a new synthetic surroundings.
AR refers to Augmented Reality, is an interactive experience of a real-world environment where the objects that dwell in the real world are enhanced via computer-generated perceptual information, now and again across a couple of sensory modalities, consisting of visual, auditory, haptic, somatosensory and olfactory.
The HoloLens can be considered as the virtual reality headsets, however the VR headsets and Oculus Rift, the HoloLens does not transport you completely into the different world. … The Microsoft HoloLens can be considered as the future of augmented reality.
Augmented reality AR is the integration digital information to create a view of a real-world environment to overlay a new one on top of it. Augmented reality does not replace the reality, it adds image or video content to the real world which is one of the main differences with virtual reality.