An AR experience, short for Augmented Reality experience, is an innovative and immersive interaction where designers seamlessly blend elements of the users’ physical environment with computer-generated input. This dynamic fusion allows users to perceive and engage with an enhanced version of reality, where digital content overlays and intertwines with the real world.

In an AR experience, specialized software and hardware are utilized to superimpose virtual objects, animations, or information onto the physical environment that users can see through their devices, such as smartphones, tablets, AR glasses, or other AR-enabled devices. This blending of the physical and digital realms opens up endless possibilities for creative storytelling, interactive marketing, educational applications, and more.