A POP display, short for “Point of Purchase” display, is a marketing strategy that strategically places displays and promotional materials directly next to the products they are promoting, typically in close proximity to the point of sale. The primary goal of these displays is to capture the attention of shoppers at the moment of purchase decision-making, enticing them to make a last-minute buying decision.

These displays are strategically positioned to target potential customers just as they are about to make their purchase. They are often found near checkout counters, aisle ends, or key locations throughout a retail store where customer traffic is high. POP displays come in various forms, such as stand-alone cardboard or plastic structures, shelf talkers, banners, posters, or product dispensers. The key idea is to create an eye-catching presentation that enhances the visibility and appeal of the products being promoted.