The hologram device only reads bin file, other format can not be read directly.
Also please noted that bin file can not be opened and need to be created with a specific but free software that runs in Windows and Mac.
To create the video first follow this basic instructions:
1) Pure black background
2) MP4, AVI, Rmvb, Gif format video
3) 445×445 pixels
4) 10-15 seconds video time suggested
5) JPG, PNG picture Ok too (Black background better)