Mixed Reality or Hybrid Reality, combines elements of AR Augmented Reality and VR Virtual Reality but also can be used with a holographic effect, it fuses the real and virtual world, creating a new environment where virtual content can interact with real objects. In Virtual On we can design the imagery and create video content that will be able to coexist with products like a small piece of jewellery or a luxury sports car.
MR can use glasses, such as HoloLens or can be seen with the naked eye depending on customers needs.
We can provide total immersion in a virtual world using VR Virtual Reality creating a computer generated environment, or use a recorded 360 video and add information or menus on top of it. This technology is particularly interesting to transport the visitor to an environment that will be difficult to do it in other circumstances like a factory tour, real life simulations, travels, technical tours, and much more. Virtual On is a VR production company capable to develop a VR application for VR devices such as HTC Vive, Oculus Rift or Android.
AR Augmented Reality is a life experience using a physical device like a smartphone, tablet or a bigger screen to direct view of the real-world environment through the camera; an overexposed layer of elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. As glasses are not required to use it, it provides more user freedom to walk and discover the digital elements on the screen. It is used to enrich visual experiences with text, pictures or videos in museums, galleries, experience centres or business events.
IR Immersive Reality or Immersive Virtual Reality, this term is used to describe a video content presented in VR headsets used in a custom made environment that match with the video on the VR glasses, it creates a convincing experience with the surroundings that fully engage the users. Because the complexity of the video content, hardware, software, and building constructions, it is normally used as a fixed installation like a theme park.
XR Extended Reality is a new word that include all forms of virtual environment interactions created by computers like AR Augmented Reality, VR Virtual Reality, MR Mixed Reality, IR Immersive Reality under one term to avoid confusing using too many similar technology names. In other words and to simplify, Virtual On focuses on Extended Reality solutions for a variety of uses and environment such us events, trade shows, exhibitions or business fixed installation.
A 3D Hologram Video is described as an image that appear floating completely freely, like in Star Wars scenes are not technically possible nowadays. In Virtual On we call the Holographic Effect or Holographic Images to describe an image or video that looks floating freely in air, but it uses a physical support to do it or to create something like a holographic projection. We use different techniques depending on the project’s characteristics like the hologram size, real product size, light control of the environment, audio or space available for installation.
360° Videos, are videos recorded in real environments also known as Immersive Videos or Spherical Videos. We use video cameras capable to shoot in 360° in 8K so the viewer can control the viewing angle with high quality video. This type of technology is especially useful to transport the viewer to a totally different environment where they can learn and enjoy with a fully involving device.